According to a U.S. Customs and Border Protection (CBP) media release, CBP officers seized a shipment of 1,440 counterfeit Oral-B toothbrush heads from a shipment from Turkey. If authentic, the brush heads have a MSRP of $12,274.
Besdies this current shipment, CBP officers in Philadelphia also seized a shipment of over 20,400 counterfeit Oral-B heads from China.
For trademarked goods, CBP sends a sample of a suspected counterfeit goods shipment to the CBP Consumer Products and Mass Merchandising Centers for Excellence and Expertise. The CEE function is to verify the authenticity of trademarks.
Counterfeit seizures usually then result in CBP issuing a seizure notice to the importer of record. The importer of record has the option to file a petition, refer to court action, offer in compromise or abandon the goods.